When I first started book blogging I was fortunate enough to be hired as an assistant at an author PR and marketing firm. Later on I worked with the author who was my manager from that company. These days I just help her out with stuff as needed.
In my work as an assistant, I often have to do a lot of hopping from one book blog to another. I know, it’s an awesome job. I spend a lot of time looking at blogs to find potential reviewers or to check if a blogger has put up a review or a feature post as agreed. I enjoy it because book blog hopping not only lets me in on what’s happening in the community (what’s new, what’s trending, what are bloggers excited about these days, etc.), but it also helps me discover new blogs and gives me a chance to read about new or even old books.
For work purposes, I tend to zero in on a few things on a book blog. I get giddy when I see a nice design and a clean layout (I’m kind of obsessed with blog design), but those are not the only things that get my attention. Here are a few things that I usually look for in a book blog when I’m looking to connect with bloggers about an author or a book.